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Consumers are conducting their own research to help them make purchasing decisions. Your content can help them make a decision about your business. Read More

Many businesses look to attract new customers and clients, often at the expense of the existing ones. But the real success comes from managing both. Read More

Shonali Burke takes an in-depth look at a CRM tool for small business called Streak. Obviously, a tool to track relationships with customers is paramount. This one is interesting because it easily integrates with free tools like Gmail and Google Apps. Read More

Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superhero Read More

There is no shortage of social media advice. Unfortunately, much of it is often at odds, conflicting and even confusing.

While such advice comes with a great deal of experience and has points of merit, it often also comes with the unique and perhaps, narrow perspective specific to that person o Read More

As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts Read More

These are questions the client expects. But, what about after launch? What then? Does the site just sit there? Of course not. Ongoing marketing is required to continually drive targeted users to the site.

An effective way to do this is with content marketing.

The Content Marketing Institute d Read More

One need not have any interest in the philanthropy part of corporate philanthropy to see the benefits of the triple bottom line. Read More

Today we’ve published a brand new study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media. First and foremost, let’s point out that this survey is statistically significant with an actual confidence interval of +/- 4.9%. This means, of c Read More

This was a question that was sent to me by one of our readers so I thought it might be a good idea to attack this topic head on.

I hope you'll give this week's episode of The Sales Playbook Podcast a listen and then circle back and share your thoughts! Read More