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One day, the business owner decided to try to capture more sales through new marketing techniques he’d heard about from a friend of a friend. This person swore by his methods and the business owner had nothing to lose, so he figured, “what the heck, why not!” Read More

Social media is a great tool to build customer loyalty when done right. Learn 5 ways to make sure your social media practices don't kill your customer loyalty. Read More

A chance conversation with a pediatric dentist and entrepreneur reveals insights into the challenges of small business in growing and marketing. This post explores how customer service IS marketing, hints at tips for SEO and responding to negative comments online. Read More

Being a risk taker in business is not the same as being reckless. Nevertheless, the word “risk” has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big r Read More

If you’re doing SEO in 2012, you have to do it gently … quietly … invisibly.

Less is more.

I actually told a client within the past 2-3 weeks, “Stop worrying so much about SEO.” It was a situation where I felt the focus needed to be on the user, not the search engine. I think with an establis Read More

It’s Friday, and in the best #FollowFriday traditions I'd like to do something different... I'd like to bring you 7 tweets that (in the course of the past 27 days) have either moved, or inspired me, or simply made me nod in strong agreement. Read More

Consider this. You place an ad in the newspaper. One thousand people read the ad. And you consider it a success even though no one bought your product or service. Sounds silly, doesn’t it? Read More

Submitting press releases has become the new "in" thing for internet marketers because it gives you exposure and quality backlinks. But if your press releases aren't doing these 5 things, you're wasting your time!

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PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then Read More

If you are an entrepreneur and want to succeed with your business, it is important to be aware of the shift in consumer expectations. Otherwise, you might find yourself struggling to get your business off the ground. Read More