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If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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The military places an enormous emphasis on “counseling” -- 1:1 meetings between leaders and subordinates that define the tasks, conditions and standards. The same leadership principles are easily transferable to management in the civilian world. To that end, here are 10 tips for 1:1 meetings. Read More

Is there a difference between influence and popularity in social media? One pundit doesn't think so because tools to measure so-called social influence have trouble telling the difference. Further, he believes we shouldn't even ask the question. But you should -- and marketing depends on it! Read More

50 short and sweet small business marketing tips from the Diva Toolbox. Two of my favorite tips include:

18. Being better at something is not as good as being different. When you’re different, people will notice.

19. Use customer’s names on your website. People will always promote thems Read More

Most consumers turn to Google or some other search engine to find products they are looking for, and with Google’s push toward fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses Read More

Last weekend was the Superbowl, the huge sporting event in the US (for American football). Superbowl ads have become famous over the years, with many people watching the Superbowl just to see the advertisements.

This year, brands have become savvy about leverging TV and Twitter togeth Read More

Sure, Pinterest is taking the social Web by storm ... but is the site too girly to hit it big with the guys? Read More

Here is a list of six stories that will impact small business public relations this week. Entrepreneurs should plan PR pitches around these six stories. Read More

The current value of reputation management for the majority of individuals is somewhat debatable however what is not up for debate is that reputation management has become extremely relevant to small businesses. If you’re a local business that relies largely on word-of-mouth, a few bad Yelp review Read More

It is with a hypocritical tear in my eye, that I write the final list post I shall ever write as both an ode and “sayanora” to playing it safe – Five reasons you shouldn’t use a list in your post: Read More