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Media platforms have become a valuable marketing tool for businesses large and small. Many experts suggest that maintaining presence on a variety of social media platforms is vital to the overall success of a social media marketing campaign. To get the most out of your social media marketing effo Read More

Facebook not only plans to sell real time ads during the Super Bowl. But those ads will be shown to users depending upon what they may be sharing at the time. So share with friends that you enjoyed the last beer commercial and you may just start seeing ads for the same brand on your Facebook page - Read More

As social media marketers, we always take pride in the creation of good content to better communicate with our audience.
Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our Read More

Good news! Facebook just added an option for users to report stories they see in News Feed as false, which helps save the rest of us from being fooled! Read More

A complete list of best practices for responding to negative comments on social media, what to do and what not to do when you're faced with an angry customers. Read More

What app saw the developer earn $50,000 a day from advertising before he decided to shut it down? Which 17-year-old developer sold an app to Yahoo? Irish Apps has created an infographic to take a look at the people behind the biggest apps in the world. From the big spenders of Minecraft and Instagr Read More

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably hav Read More

Everyone has their ideas on how to start using Instagram these days. There are plenty of posts and seminars put out by self-proclaimed instagurus claiming to have the magic formula.

While I’m enjoying the fact Instagram is getting more mainstream attention, I’m far too often shaking my head at a Read More

witter adverts are often something that are feared by many people, renowned for being complicated and difficult to run. They are also a relatively new feature for SMEs operating in the UK only becoming available at the end of 2013. If you are a business owner using Twitter then adverts are most de Read More