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Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

Have you ever wondered why your rankings suddenly drop? Everyone is scurrying over to Google News trying to figure out if it is an update, but usually, it is something completely unrelated. We learned this first-hand. Recently, we had a drop on one of our pages for a “magento SEO” related keyword p Read More

Google has made Local SEO a bit more difficult by shrinking the local map results from seven listings to just three.

With less spots available, it’s even more important to make sure that your business is well optimized for local listings. Below I’ll share with you a few tips to help your busines Read More

There was a time when marketing was a serious challenge for SMBs. And to make things worse, the original marketing automation platforms didn’t help either. They were expensive, confusing and difficult to implement.

All of that has changed with time. Over the last few years, marketing automation Read More

Over the past few months it seems that many entrepreneurs have lost faith in the 2016 candidates for president. Still many small business owners are holding out hope that our next president will address the issues most important to them including cutting taxes and investing in infrastructure. Read More

Transmute, modify, and reform: all synonyms for convert, and yet all words that would have completely changed the meaning of this article.

We as people respond more to certain words, because we have different associations to them.

Now, section-by-section, I want to breakdown how some of those Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

In order to market a brand, you need to know how to network efficiently and effectively. Here's 8 tips to get you set on the path to networking success. Read More

Investing in a mobile app or mobile websites for your small business? The decision here has always been tricky, especially since each has its own pros and cons. So here are 8 differences between mobile apps and mobile websites you should consider when developing any mobile marketing strategy. Read More

Running a blog is like running a business and your time is your most precious resource.

You know your blog posts are the heart of your blog. Can you really outsource those, too?

Actually, it’s easier than you might think: here’s how. Read More