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Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.

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With Thanksgiving having recently passed and the year's end in sight, now is the time to reflect on 2016 and count our blessings. While it may not have been the best year overall, there is actually quite a lot for entrepreneurs, small businesses, and startups to celebrate about this year. Read More

As a smart blogger, you should keep a set of headline formulas, templates, or cheat sheet for your writing references.

And, that’s what I’m going to offer in this article – we are going to look into five most frequent-use headline formulas and some real life examples. Read More

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both.

It boils down to what is best for your business. Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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Distributed staff, as in remote, offsite, or on the beach employees are the great fit when your organization values align. Though for some, like Yahoo’s telecommuters, remote employees aren’t working out.
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Bloggers have it tough nowadays. An overcrowded blogosphere is filled with blogs in every niche you can imagine, social media is growing without driving blog traffic and posts suddenly need to be over 1,000 words to get search engine positioning. Creating a successful blog has become a full time jo Read More

Small Business Saturday is just around the corner! That means it's time to figure out your plans for reaching out to new customers and maximizing your sales during this kick-off the holiday shopping season. Here are a few ideas to get you thinking. Read More

If there's one thing every small business needs, it's capital. See what your business can do with some extra cash on hand. Read More

We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners. Read More