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An Internet meme that quickly gained popularity thanks to a Twitter account by the same name and posts on social media sites Tumblr and Reddit is now being used in a very different way — to sell beer.
The “Florida Man” meme which usually uses the phrase to link to news stories about people engaged Read More

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of deciding Read More

Small businesses have changed how they compensate employees over the past 40 years. That’s not surprising given all the changes in the economy and society that have occurred since the mid-1980s.
I have written about many of these shifts before:
While big companies have always paid more than small Read More

5 easy to follow top tips on Event Content Marketing. Event Content Marketing is about legacy and milking what you’ve done in the past to feed future marketing campaigns. Read More

Everyone wants to have more business, don't we? Yet some business owners have to decline clients because they are booked. Here are 5 tips/strategies that you can use to win more business. Read More

One of the most difficult aspects of running a successful business is figuring out which activities are most worth your time and effort. Unfortunately, there are a lot of mundane tasks that can swallow up your time, leaving you with little ability to work on the things that truly matter. Once you g Read More

January 1st usually marks the moment that another year's worth of materials fall out of copyright. However, in the US there hasn't been much to celebrate lately, as no published works are due to enter the public domain until 2019. Read More

A successful business depends on a healthy relationship between the employers and the employees . One of the best ways to establish this is through employee handbooks. The handbook is a compilation of company policies, procedures, and expectations clearing up confusion and avoiding conflict down… Read More

You can improve employee productivity by up to 25% with the right office environment. Follow these tips to create a great working environment in the building. Read More

How do you make sure that you are marketing in the right place? How do you make sure that your marketing methods/materials are as good of a fit as it can be to your ideal customers? This guide (and the succeeding ones will help you with just that. Read More