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You have three spheres - Your Sphere of control. What YOU do; Your Sphere of influence. What your colleagues do; Your Sphere of concern. What the rest of the planet is doing. Let us look at each one: Read More

Marketing mix is an essential part of marketing a business. In nutshell, it includes product, place, price and promotion. It is all about putting/targeting right product at right place for targeted customer at affordable price. In this modern age where business practices are in a persistent loop of Read More

Growth hacking marketing is a real thing and by instilling these strategic techniques from the get go, they will set you up for success quicker than most. I asked a few of the top dogs in the industry to hear their thoughts on the matter. Read More

There are many elements to customer segmentation, and Google and Facebook can be used for understanding demographics, geography, and interests. Do you use Google or Facebook to help understand your target market, or build your user persona? Read More

Maintaining good customer service is a constant process. While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better prepared t Read More

Maintaining good customer service is a constant process. While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better prepared t Read More

We wanted to put a spotlight on a business that understands what it means to have great organizational culture, so we started searching for some shining examples. Read More

Are you a blog business owner looking for more opportunities? If so, there is one idea that I recommend: Holistic blog management service. Read More

Understand the measurement analytics process and apply these effectively into their own digital marketing campaigns. Read More

When it comes to copywriting, using the same text, voice, tone, and length doesn't fly across every marketing channel or platform. The way you write for a blog or an email promotion isn't going to be the same for a Facebook post, or a tweet. So how do you hit the mark and engage your customers with Read More