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AdWords Editor is still much-loved by search marketers, judging by the reaction when we suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor version 11, there’s even more to love. Read More

Tis The Season: Give A Little and Earn A Lot of Customer Loyalty

Reciprocity, or what I like to call the “favor principle”, is an element of social psychology that is very important to understand when running a business. It basically involves the feeling and response someone gives when shown an Read More

With Christmas shopping in full swing, hopefully you’ve been working on a holiday strategy for a few months and much of your planning is now being implemented or is already in place. Christmas isn’t a good time to leave anything to the last minute or presume something will work as normal; the added Read More

The sales cycle is nothing without the follow up questions but it's amazing how many sales people forget to do it. Use these 3 questions in the sales cycle starting now. Read More

How one online bakery grew their revenue after using Kanban to add a new feature to their web site.
The holiday tradition of sending out client gifts makes the season one of the most profitable for online businesses fulfilling the orders. This holiday tale is about one such business, a bakery, tha Read More

Now that you’ve wrapped up your 2015 content marketing strategy, it’s time to broaden your view and find out if it needs any final tweaks before you get ready to roll into the new year. Read More

From startups to multinationals, all businesses face the same challenge at some point in their growth trajectory: finding and securing money to fund a project, a large contract or a strategic move to drive the business to the next level. Read More

The team at BellPottinger has identified the 15 digital marketing trends you need to know for the year ahead. Their analysis looks at the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. This helps us understand what will make a real impact Read More

This is a rather unconventional video from a successful YouTube channel owner turned career consultant, offering 9 great tips for business startups. Read More

Even if you've put off your holiday marketing until the last minute, there are still things you can do to attract more clients. Read More