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Staying on top in the search engine results page has always been a great concern for business firms. This is why Google encourages sites to convert their website’s address from HTTP to HTTPS as this will help those looking forward to increase their ranking scale. Many websites therefore now prefer Read More

Yelp has been abused by business owner, bashed countless times on social media, and has been accused of mafia-like tactics that threaten small businesses.

Here's why you should still be on it anyway. Read More

It's fine to have a strategy. But tactical decisions keep your neck above water today.

Hoogie Espinosa explains. Read More

While ideally your hiring process will help bring together people who work well together, there will be times when two distinct personalities need to work together, and you need to make sure that they can. Here is advice for managing your employees to avoid conflict and maximize cooperation. Read More

The Halloween costume you choose reflects your personality. Guess what? So does the web content you publish! Read More

Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can you do? Read More

Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can you do? Read More

There are a few steps we can take to building our personal brand (and hopefully quelling that anxiety). Check out the most common mistakes people make with their personal brand, and learn how to fix them. Read More

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors Read More

Years ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality. Read More