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Some of you might remember that as a small side project I have been working on improving my mom’s sales of Seaglass Jewelry through Etsy.

Although I only started this late in July, after only a month, we have seen some promising results, including a 40% month of month increase in revenue.

Her Read More

You can’t overestimate the importance of customer retention. Loyal customers are likely to buy more often from you and spend more money on each purchase. Plus, keeping customers costs less than continually acquiring new ones. Read More

Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who's been there. Read More

Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who's been there. Read More

Do you follow some fake Twitter accounts? Could you be fooled in your business by Twitter?

Elliott outs some of Twitter's greatest fake accounts and discusses his struggle to get verified. Read More

Empower Your Employees is the third category in my book titled Employee Recognition: 52 Ways to Recognize Your Employees in Ways They Value. As a noun, empower is defined as giving the authority or power to reach their goals or enabling someone to do what's needed. A third definition is strengthen Read More

From Brent Leary's post on Small Business Trends:

Nina Yiamsamatha, a member of Foursquare’s small business marketing team, discusses the importance of local personalized recommendations to help small businesses be more efficient and effective in building long-lasting relationships with consumer Read More

Sometimes you need a little inspiration, a nudge in the right direction—a reminder of truth. If only marketers had ancient proverbs! Read More

Your business needs a regular date night for several reasons. This article breaks down the reasons and the steps you need to take and what matters most. Read More

Customer relationship is the driving force for businesses in today’s commercial world. It is important to maintain a proper relationship with the customers. This can be done by following a few well defined steps. This, in turn, will help to ensure excellent performance. Read More