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A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. Read More

Read about how this summer, U.S. Senator & Chairwoman of the Senate Committee on Small Business and Entrepreneurship Maria Cantwell initiated legislation to increase the availability of Small Business Administration loans for women in pursuit of funding their business. Read More

Your business doesn’t matter. I can prove it.

Take a minute to look around your office and pick an object—like a coffee mug, lamp, laptop, or whatever. If the business that made it closed its doors, would you suffer? How long would it take you to find a satisfactory coffee mug from a different Read More

Are you connecting with your ideal clients—the people you are meant to serve, support, and help? As you connect with your ideal clients, your best buyers, you discover the people who love you and who you love to work with, what I also call, your Authentic Audience. When you discover your authentic. Read More

Customer Service requires carefully molded business process. Koeppel Nissan of Queens NY has no such process; thus Koeppel also has no customer service. Read More

It seems that just about everybody is outsourcing offshore, including marketing firms. What are the pros and cons of doing so? Read More

The idea that learning how to replicate sales success surely must be as important as learning how to correct failure – plus the former may reduce the need for latter. This is where great sales managers come into their own. Their ability to help sales reps think through the “why” of their sales succ Read More

Social Media - See what (and how) brands are using Hyperlapse, how Twitter is helping you get trends, what royalty-free photo service will save your life, how Facebook is helping you search through ... Read More

These days, with the many Internet articles and new courses available, most new entrepreneurs readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing versus doing gap. Investors I know highlight this problem with the mantra that they fund founders a Read More

Content marketing is never an easy task. Amidst the crowd you want your brand not only to be noticed, but to be consumed well too. For that, you need to build a relationship of trust with your potential customers. You need to incorporate trust in your content marketing. Read More