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Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More

Anita Campbell, Seth Godin, Neil Patel and 30 other experts share their secrets on how you can build reader engagement on your own blog.

Don't miss out on this. Read More

The rise in reliance on web services and mobile devices has also increased the number of security threats small businesses face. In fact, Symantec estimates put the average cost of cyber attacks at a whopping $188,242 dollars, with nearly 2/3 of targeted companies closing their doors within 6 month Read More

If you want your small business to thrive beyond its first five years, here are common startup blunders that you should learn from. Read More

If you want to grow your business, sometimes you can be stuck for ideas or a strategic direction. One way to get unstuck is to look at other industries for ideas and strategies. Here are a couple of ways looking at other industries that can help grow your business. Read More

Is it a good idea to create a business startup right after college?

Before you ask this question to an entrepreneur or your mentor, you need to find certain answers yourself. Becoming self-employed is a tough task, wherever you are in life. Read More

This post discusses the BYOD movement--“Bring Your Own (computing) Device” to work movement, which has swept America in the past five years. If your business is like ours, you’re now under pressure to allow employees to use their own smartphones, tablets and laptops for work. A study last year foun Read More

When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and Read More

Business owners often find themselves alone when they have small business questions to ask. Have you ever wanted some help with a decision only to find that there’s no one around sufficiently capable of giving you advice? This kind of thing happens a lot, and there are places where you can get help Read More

OK, maybe misery is too dramatic, but at its core, unless our customers are miserable we will never be successful in selling them. This morning I was having Read More