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Great brands are promises, improve perceived quality and command price premiums. Here are some branding tips you can learn from Jon Stewart and The Daily Show. Read More

Most stock market trading is now done by machines. With IBM's Watson now in customer service, machine intelligence just got personal.

How will advanced machine intelligence affect those in the knowledge industry? Read More

By Melissa O'Connor

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Marketing Automation isn’t just for large companies, SME’s are also using it as well. Read More

Recently I've started to wonder why some businesses (including ours) even post to Facebook anymore. No matter how many fans or likes you have, it seems as if Facebook is continually making it harder for pages to get into their fans' News Feeds. But why should Facebook wage war against businesses an Read More

For those blog owners who want to make sure the content you write never gets claimed as someone else’s work (um everyone?), it’s time to get set up with Google Authorship. Read More

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre. Read More

When it comes to starting an online business, the number one question is whether you're going to make any money. And a large part of the profitability equation involves finding the right niche. Read More

Blogging is truly one amazing adventure every likeminded should explore or embark on, don’t you think? Being in the blogging world has taught me a lot of things, even more than I can ever imagine. I am a full time … Continue reading → Read More

BioPharma Engineering has worked with seven of the Top 10 Pharma Companies in Ireland in the area of process engineering and design. In terms of pure capital projects, that’s €120,000,000 (and growing). John O’Reilly talks Pharma in Ireland and how it is a real growth sector. Read More

When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable. Some marketers swear by it, and are increasing their social media budgets each year. Some marketers fail to see how it can generate ROI, and claim social media is dead. Regardless Read More