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It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f Read More

Cameron Francis tackles the challenge of mobile and measurement. Too many marketers discount mobile without fully understanding the impact that mobile has in purchasing behavior and all of the touch-points that users make in mobile in the purchase funnel. Read More

This week, Target's CEO appeared before the Senate Judiciary Committee to discuss the recent breaches that led to the loss of 40 million credit card numbers, as well as information pertaining to 70 million customers. Although malware placed on Target's system is what exposed the data, most of the c Read More

Entrepreneurs see the possibilities and take action where others sit and wonder. Intrapreneurs have the heart of an entrepreneur but pursue their vision within a company. Read More

Cafes have become increasingly popular in Australia because they allow customers to take full advantage of the great weather throughout the continent. This is especially true in the coastal regions where cafes, especially cafes with local themes, attract a lot of tourists. Read More

Entrepreneurs who lead new startups need to plan ahead to avoid controversies that could harm their company’s success, says lawyer David M. Levy. Read More

Blog post titles are powerful. To grab attention and persuade the reader to click through, you need to create a deliciously irresistible blog post title. Read More

As we say goodbye to 2013 and welcome in 2014, it’s fitting we pay tribute to the multitude of social media channels available. After all, the ... Read More

The world of digital marketing mediums and associated campaigns have now become a pivotal part of successful marketing strategies. Most well-rounded integrated marketing strategies should include everything from SEO marketing and social marketing to blog marketing Read More

What is the size of the Timeline Cover Photo? What is the recommended upload size of a link thumbnail? How do the dimensions differ for an uploaded image depending upon whether it’s on the Timeline, desktop News Feed, sidebar or mobile? See the infographic below for all image dimensions of Facebook Read More