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Web 2.0 has delivered an incredibly valuable resource to every sales person on the planet–a massive customer database. Think about it.

Daily people (prospective customers) are creating profiles, indicating their preferences, discussing their pain, and describing their vision. Really, what’s left in the sales process?

The trick is learning to efficiently mine this amazing database Read More

We are often consumed by visions of success or greatness. And what that takes is often deceiving because movies and writers only like to showcase the exciting parts of winning—the SportsCenter highlights or the six months before the big sale or IPO.

I think about my friend Chris Brogan (@chrisbrogan) when he talks about his 10+ years of .. Read More

Every time you try something new there’s always some unexpected effect. SOBCon 2010 was something new for me. And the unexpected effect was relationships.

That may seem an odd statement. We go to conferences to network and build relationships. At least, that’s what we tell our bosses and our companies. Think. We often fail–don’t we Read More

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…

Okay, maybe not quite the same–I never had to kill quite so many people to accomplish my objectives. However, it did get my creative thoughts going ... Read More

Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.

Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales. Read More

Here at Kaleidico, we work with social media quite a bit. Not only do we help our clients understand it, embrace it, and succeed with it, but we also use it widely ourselves. So you can imagine our excitement as we sat with about 600 other people in the online live event that Google conducted to announce Buzz, their next iteration of social media networking. Read More

Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.

One of the most important is Twitter. Read More