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So it's the same with our customers. To accomplish what they want, they have to sell internally. The problem is, too often they don't recognize the need to do this. Read More

By Angie Mansfield

Many employees (not to mention small business owners) consider HR as a last resort for conflict resolution, and nothing more. But the truth is, a company’s human resources department can provide employees with information and help for a range of issues – not just problems with Read More

Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success. Read More

Google Analytics is one of the most powerful free tools that Bloggers can use to gain insights about the flow of traffic on our blogs. We can see where people are coming from, how long they stay and what page they’re on when they leave. We can even use Google Analytics to do experiments and run spl Read More

Inbound marketing of a company is not confined to a single activity, rather is spread across various online marketing plans, strategies and activities. Inbound marketing team is indeed the backbone of any company who is serious about improving its business on the internet and hence majority of such Read More

There are many potential writers for your small business Website or other copywriting needs. However, copywriter Kate Toon insists that when hiring someone to do your marketing copy, only someone with background working at an advertising agency can give you the experience you need. Of course, Kate Read More

I was doing my due diligence by asking a lot of questions and a lot of scammers might have been scared off by that and just hang up. Not these guys! Not only did they have an answer for every question I asked but they were getting annoyed with ME (the person THEY called) because I was questioning t Read More

Publishing polls on your business website is one way to attract higher amounts of inbound links and, as a result, traffic. Obviously, you'll want to create a poll on a topic your potential customers will find interesting or one blogs and websites that cater to your target customer would want to lin Read More

Social media marketing is a vast landscape.

When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks and wondering:

‘Which of these should I be Read More

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Yet everyone seems to have their own view of key risk drivers for startups, and I’m no exception. I don’t agree, for example, that the first priority is t Read More