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Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.

I’m sharing three ways that you can use infographics to cut through the clutter and seduce your prospects Read More

Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy regarding your employees or coworkers’ social media use and what they can and can’t mention? On one hand, having employees well acquainted with Read More

I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

Sure, it's great to understand your business and its story--but to sell more, you need to understand your consumers, too. Here's how. Read More

Mark & Gerri Pollard have worked for a decade to make their bakery/cafe a success. After years of hard work there are finally able to provide a livable wage and company-sponsored health insurance for their 30+ employees. Their choice in location had a lot to do with their success- an area that stro Read More

Starting a business can be a daunting endeavor, especially if all you have is a cool product and not enough capital. In the tech world, or in any other niche for that matter, most startuppers fail not because they have bad products but because they are unable to generate enough consumer interest in Read More

One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than changing the culture of an existing business. The challenge is how to do it, and how to do it right. Why not learn what you can from companies like Read More

Will animal pictures and references bring more traffic for non-animal businesses? I thought it would… and I was right. Read More

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using t Read More

The Connected Generation consumer demands not just a presence on social media networks but a willingness and ability to build relationships and deliver business products. Read More