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A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have. Read More

Make sure your offline marketing ties in to what you're doing online on your website, blogs, and social media. Tie in a strategy that works both online and offline. Read More

What actions small business owners can take to improve sales without spending a fortune on traditional methods of marketing and advertising. Read More

Getting endorsed gives a boost to your business brand, especially if your brand is new. How to get endorsement for a business blog? Read More

Google is officially supporting a mobile SEO strategy, the time for ambivalence has ended – it is now time to learn some techniques and methods to succeed Read More

Do you ask strangers to recommend you, get you a job or give you money? If you do, you will fail. So how do successful networkers behave online? Read More

Managers and business owners have it tough – they’re actually expected to take time off delegating responsibilities and watching expenses in order to…well…manage people! The nerve some employees have – suggesting that any of your decisions can be less than perfect! After all, you made them, didn’t Read More

Are your employees CAVE dwellers (Consistently Against Virtually Everything?) Here's how to make engaged employees from cavemen. Read More

Getting started doing anything is hard, especially something new and unknown. Here's how to make some progress Read More

Online marketers are turning to social media by the droves because these marketing methods work; it’s as simple as that. Here is a list of some of the most useful social media marketing tools that will come handy for a better online marketing results. Read More