BizSugar.com › User › georgescifo › Voted

Imagine that you are driving down the road and you get a call from your office that a VC is interested in talking to you about investing in your business, but the only time they have to meet with you is tomorrow at noon. You have never put together a pitch before, and feel slightly panicked. But th Read More

Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More

As a business owner I have noticed that entrepreneurs talk about a range of topics and we share some pretty personal details; what doesn’t happen is the talk about violence. We speak about managing teams and dealing with problem performers, Read More

Everyone was surprised when they first heard that Google employees are given free meals and haircuts. They were even more surprised when they learned that, in between coding sessions, employees could play a game of foosball or go for a massage. Read More

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of wh Read More

You’ve probably heard that you’re supposed to have a blog on your company website. Maybe you’ve even installed WordPress and written a few posts about your Christmas party and the Employee of the Month. But somehow, no one’s reading. Maybe you could use a few tips. Here are three that will help you Read More

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads. Read More

Creating your own business, building it from the ground up, and having it succeed are likely some of the most exhilarating things you will ever do in your life. But once your business starts to transform from a gutsy start-up to an honest-to-gosh corporation, you might find that you need to reasses Read More

Creating user habits is key to just about every modern product. The Hook framework provides a rigorous, accessible, actionable framework for doing just that. Please consider having a look- I'd love to know what you think. Read More

It seems, however, we are talking about the wrong thing. Shouldn't we be focusing on creating meaning for the customers? If we focused on creating meaning, we probably wouldn't have to worry about mindshare. Read More