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Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl Read More

I'm presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I've been struggling with the role of brand in marketing and communications, especially the latter. Read More

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It's the essence of sales - but it's an area where many people really struggle. Read More

Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

In the years that I've been writing about sales and marketing, Brian Carroll has been one of the sources I trust the most, hands-down. He understands both sides in a way that many self-styled gurus don't. He knows what does and doesn't work in real-world situations, and he offers practical advice, not fluff. Best of all, Brian isn't afraid to Read More

In a recent survey conducted by one of the top Business to Business portals, was able to find that there was 140% increase on international traders seeking the help of B2B portals for their business needs. The sudden increase in demand of premium memberships has in fact, spurred the portal to learn more about the phenomenon. Read More