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Brochure design should be attractive, creative, and functional in order to appeal to your target market. It should give people a reason to pick your brochure from the counter and see what’s in it for them. Since the design serves as a magnet that attracts prospective customers, the designing process should be well planned to perfectly execute your vision Read More

Despite the strong influence of web technology, many businesses still rely on traditional postcard marketing to reach both prospective and existing customers. If you are a small business owner who depends purely on the internet to market your products or services, it would pay to check out the following benefits of using direct marketing postcards for your promotional campaigns Read More

Even if you’re using postcards to market your business, it’s still important to make sure that they are
consistent with your brand identity. Your branding campaign can be effectively executed by conceptualizing a postcard design and writing a postcard copy that carry the image you are trying to establish Read More

To advance from commitment to commitment in moving your deal forward, you have to create the value on every sales call that will earn you the right to your next sales call Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Five tips for successful international search marketing to connect with your international clients. Read More

Are you one ofthose small business owners who just can't see the value in Twitter? Does the idea of conversing with potential business partners, clients and customers by sharing informative content and retweeting the comments of others seem like a waste of valuable time? Hey, if you really want to understand the Twitterverse and how it can transform your business, read on. Read More

Social marketing strategies are important for every business. As an entrepreneur, you need to constantly evaluate what tools you’re using and how effective they really are for obtaining your goals. That includes your social media tools. You also should always be on the lookout for new tools that will make you more efficient Read More

Twitter Contests, like a ReTweet Contest, are a great way to get more Twitter followers, and engage those who are already following your business on Twitter Read More

Many small businesses have benefited largely from the use of direct mail postcards. However, this marketing strategy can guarantee success only if done properly. Improve your business by following the simple rules in marketing through postcards. Below are direct mail marketing tips that you should apply in all your future direct mailing promotions Read More