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Find out about the current state of Content Marketing and what can be done to improve the effectiveness of your content marketing investment. Essential information, especially for small business. Read More

Read my entry in a blog hop between copywriters. It shares a behind-the-scenes look at why I write, how I write and what I'm working on right now. Read More

LinkedIn has opened the doors to Pulse, the publishing platform for influencers. Previously only available to a small group of hand-selected people, now anyone can publish on the site. But that doesn't mean it's necessarily a good thing. Read More

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react Read More

If you're looking to get a bigger slice of the earned media pie for your business, check out this super helpful article about how to get an editor to print your story. Read More

A lot is being written about businesses employing journalists but it's not quite as simple as hiring an out-of-work reporter. Do you know the key difference between traditional journalism and brand journalism? Are you making the most of your publishing efforts? As brands move towards content market Read More

In advance of Content Marketing World Sydney, here's a sneak peek of globalisation disasters that might be funny but could also inflict brand damage. Does your content suffer from one of these 7 conditions? Read More

As the worldwide web opens possibilities to even the smallest business, marketers and business owners need to understand the opportunity for their content to attract an international audience. Read More

If 'mobile' is part of your future planning, it's time to make it a priority. Not only have mobile devices surpassed desktop computers in usage by consumers, many people use more than one device at a time. What does this mean for your business? Read More

Based on what I've seen with the students in my class, this is my take on why certain students succeed and why certain students fail. Read More