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One thing that is obvious today is the stress of time. And what you are expected to cram into 24 hours. This also applies to your customers. The good news is if you can cut down the time barrier, it can benefit your business, and the lives of your customers. Here are a couple of tips. Read More

The current economic climate is causing customers to be more selective about where and with which businesses they spend their money. As a result, many companies are losing customers at a rapid rate and “Improving the customer experience has risen to the board level.”

However, many companies focu Read More

No, of course they don't. If you have tracking in place and meeting your objectives then you do not nee a full marketing review. To keep it simple there are two occasions when a full marketing review should be considered. Read More

Your competitors who are dominating the local search results and crushing your business? They have amazing tools that help them get those top rankings...and so do you! You just have to know what they are and how to use them for local SEO. And yes, that includes Google+. Read More

You may not be aware of it but customers leave a trail of clues. They can lead you to the reasons why you are not getting more customers. Here are two potential reasons why looking at this clue is important and it gives you an opportunity to play detective. Read More

Question: What’s one interview tip you have for a job seeker who is looking to work at an entrepreneurial startup? Read More

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services w Read More

Like most small business owners, I want to maximise every minute I'm at work. As a freelance copywriter, I would love nothing more than to find more time to write. A resolution to make 2013 more productive is already paying off and increasing my billable hours. Read More

Reading a survey results the other day the same challenge in marketing came up as other surveys. And the percentage having this challenge was increasing. Instead of just accepting the challenge exists another way of looking at it is an opportunity in disguise. Read More

Why is it important to adopt the principle of Under Promise and Over Deliver to manage the customer expectations. Customers who are pleasantly surprised with positive experience with your business will keep coming back to your business day after day. Read More