BizSugar.com › User › globalcopywrite › Voted

Content Marketers are in an uproar over Mark Schaefer's Content Shock post. Has Schaefer identified an essential truth about content marketing or is he an alarmist? Read More

Joe Pulizzi's new book, Epic Content Marketing, proves the content marketing discipline is starting to mature. He provides insight, expert opinion, loads of case studies and one of the most outrageous calls to action in the history of marketing. Check it out. Read More

How can advice for online retailers apply to traditional retail? When you consider how consumer behaviour has changed, all retailers need to approach shoppers in the same way. The Online Retailer Conference held in Sydney last week contained plenty of advice equally important to traditional retaile Read More

Do you know that you can leverage your competitors to your benefit? Now you can use their good points so that you can enhance your business. Read More

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Read More

In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

As content marketing begins to mature as a viable way to market your company, having a firm strategy is place is essential. Do you know the 3 components of a content marketing strategy and what happens if you try to implement those components in a stand-alone fashion? Read More

What can retailers do to improve shopper marketing in their stores and increase margins? Start with shelf-edge tickets and store promotions. Read More

While marketers address an increasingly complex retail environment, compliance risks are on the rise for brand and consumer protection. The implications for brand damage are massive but violating local consumer protection laws could ruin your business. Read More

Every week I read at least one post that talks about how to be a better blogger. Sometimes the messages are consistent with each other and other times, they are polar opposites. The problem is that, like most professions, bloggers range from beginner to professional. Read More