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One of the few things your new marketing website can “do,” other than branding, is to build an in-house email marketing list for your business. In our opinion, if your website doesn’t get visitors to leave their contact information, you’ve wasted your money and your visitors’ time. If someone makes the effort to visit your site, there’s a good chance they’re interested in what you have to offer, even if they aren’t going to buy today.

It’s simple: give visitors an enticement to receive email from you, and use a form on your website to gather email addresses into a list of email subscribers. Then, send high-quality emails to your email list. This process is the most basic form of email marketing – and it works Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website Read More

I'm often asked how I come up with so many new business ideas so here are some tips for coming up with your very own business ideas. Read More

There is a never-ending supply of charlatans that insist that cold calling is dead. They recommend a collection of other methods that they claim are more effective than cold calling called “Anything But Cold Calling. Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

You don't want to be like everybody else. It's time to stand out and be noticed! This article will help you do that Read More

So you are a blogger now and constantly putting out good information on a regular basis. Well now it’s time to crank it up a notch and add a few things that are going to take your blog to the next level for you and help you retain new visitors from your blog. With the use of many built in tools and web applications we can now include so much more to your blog then just the content. By including some of these items you take an average blog to an extraordinary one that will help your business and your readers get more out of the visit. Here are some ideas, features and applications you can use to deck out your blog.

Question Of The Day:
What are some of your tips and tricks for taking a blog to the next level Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a support team around them. Needless to say, they get shot down, and get no second chance Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More