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I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand and running your busines. Have you ever thought just how long it would take to search for each one and review them to see if they can be of benefit? Luckily there is a great resource on Small Business Trends and the editor for the product reviews is TJ McCue of SalesRescueTeam.com Read More

From the land of Crocodile Dundee, Foster’s Lager, and “shrimp on the barbee,” comes Susan Oakes, Marketing guru extraordinaire.

Meet BizSugar's very own Susan Oakes.

There's a very good reason why she's become my go-to-person for all Marketing issues Read More

Sometime sales people put too much emphasis on the wrong part of the challenge. Instead of trying to do everything right, why not just eliminate what you are doing wrong first Read More

It matters a lot!
News flash (please hold your groans):
Men are different than women.
Consider shopping. Many women enjoy doing it, seeing it as a form of entertainment or a social experience shared with like-minded, well, women. Men, on the other hand "tend to not enjoy the same shopping experience as a woman. Read More

To the small retailer, retail should not be as complex a business as it is to its large publicshopkeeper owned competitors. It is really a business based on common sense. A key to the success of the small retailer is never to lose sight of the fact that your number one goal is to please your customers. Do that and you will be successful and make money Read More

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles.. Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More

D'ya wanna be in my gang, my gang, my gang? D'ya wanna be in my gang? Oh Yeah! Gary Glitter used to sing that song when I was a child, and I used to love it. Not so much anymore and not for his mis-deeds, but for the exclusionary nature of it.. Read More

To be in your prospect’s consideration set, you have to maintain the frequency of your brand communication and build awareness. You need to send promotional messages, e-newsletters, alerts, surveys, webinar invitations, be active on social networks, and do much more at a faster rate; thus creating a need for hi-speed marketing content Read More

Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company’s growth and can even bring your business down permanently. So, if your customers are not happy with your service (and they might not tell you directly about it) – then you have a thing or two to worry about Read More