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A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

I read a true story about a pessimistic railroad engineer who was let out of work early along with his coworkers. In the process of shutting down, he accidentally locked himself in a refrigerator car. Knowing his coworkers were leaving for the day and realizing the dangers of being trapped in freezing temperatures all night, the engineer began to panic! He yelled for help and banged on the door, but no one could hear him. Eventually, the engineer accepted his fate and “froze” to death. The next morning when the police examined the scene, they noticed something peculiar.. Read More

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor. It’s a great match, dramatically extending the value each company can provide to its customers. The challenge to our client is educating their new partner’s 1,500 sales reps Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Five tips for successful international search marketing to connect with your international clients. Read More

Do you listen to podcasts or webinars and after they have finished you get motivated with the possibilities of the marketing ideas for your business? If you have, the question is have you taken action with the information from these events? Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More