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Newsletters, while very effective marketing tools, are quite common and you need yours to stand out. Here are 5 tips (and some samples) to inspire you Read More

Ever wonder what happens to social media and web-based email account when a person dies? Read this comprehensive guide that covers major services like Twitter Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

On June 15th, MarketingProfs hosted a webcast, titled “8 Stages of Listening: How to Monitor, Analyze and Participate in Customer Conversations using Social Media”, featuring Jeremiah Owyang from the Altimeter Group. This one hour webcast was jam packed with information and to help make it easier to digest it was broken down into three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Below are a recap and the social media lessons learned from Jeremiah Owyang Read More

We know recommendations and referrals are important. How often do you proactively promote the products or services that you actively use to other businesses? Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More

John Brown, humble, God-fearing man was appalled by the evils of slavery in America. When peaceful means would not work, he turned to armed insurrection and declared war on slavery. History has judged him as firing the first shots to end slavery in America.

The principles that this 18th Century radical abolitionist embodied have some surprising implications for 21st Century Business Success Read More