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Don’t learn to sell price. Spend your time learning to create more value than your competitors, and focus on proving you can create greater outcomes—outcomes where both you and the client can capture more value and share what you have created Read More

You know the power of social media. But can you use it wisely? Dishonesty, deception, unethical behavior and tactics. The dark side are they. Once you start down the dark path, forever will it dominate your destiny. Enter the most unlikely character to teach us the importance of using the social media correctly for PR and marketing. Listen, young Jedi, and learn... Read More

An interesting question that arises, and one which I recently put out there to my own network is why do we unfollow on Twitter? I thought I’d share some of the more common responses to this question Read More

BP gas station owners are turning towards marketing to help commuters better understand that their money isn't going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units Read More

How realtors can differentiate themselves by create a video of the neighborhood you serve for your website. Let the lights shine on your neighborhood and differentiate yourself from other realtors in your area Read More

Are you using LinkedIn? It still surprises me when I hear people say they haven't opened an account on what I consider to be an essential tool for business. Read this post to discover some fun facts and essential ways LinkedIn improves my business. If you're still not convinced? Have a read and discover what makes LinkedIn different from the other social networking tool Read More

A great story I found on FoxSmallBusinessCenter.com

Verizon Wireless and the Verizon Foundation, in conjunction with the New York State Office for the Prevention of Domestic Violence (OPDV), today announced the launch of the Verizon Domestic Violence Entrepreneurship Grant Program, which will provide grants to domestic violence survivors to help them successfully develop small businesses Read More

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Whether it's here at BizSugar or on any other social media community, commitment is key and passionate users will always get more out of the experience. Just ask our own BizSugar "groupie" Heidi Kalman whose great posts inspired this one Read More

Part of a salesperson's job is to explain things. You might need to explain how a particular feature of your product works, or why the customer's shipment of the product has been delayed, or why your return policy is what it is.

But some salespeople can be notoriously poor at explaining things well.

A good "explainer" add Read More