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There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

By now, many of you may have heard that BizSugar was honor last week with the Best Of Tech Award For Best Social Media App from the Northeast Ohio Software Association. I wonder if the community would join me in thanking our global team of moderators, great executive board and others who have been such a great help in making BizSugar the social media site it is today. Also thanks to our wonderful community members. You made it all possibl Read More

The world of marketing just got a whole lot easier. Joe Pulizzi launched the Content Marketing Institute this week. His aim is to provide instructional content for people wanting to develop their own marketing content and strategy. If you're looking for practical advice, hints and tips - and who isn't - this is the place to start. Read More

On the weekend as it was raining and cold I decided to do a bit of a spring cleaning with my web browsers. As I doing this I discovered all these pages I had bookmarked to read later and perhaps take action. As it would have taken hours to go through them all I deleted them. Here is what I do now to take action Read More

Have you ever considered what your signature says about you? One of the most famous signatures revealed a courageous patriot. John Hancock intentionally signed his name to the Declaration of Independence with a flourish, indicating his support for the American Revolution from British rule. Even now, “putting your John Hancock” is a euphemism for signing your name. While it’s unlikely any of our digital signatures will pack that much punch, we can definitely make good use of the real estate under our name. Read More

If you're a small company without a lot of resources or time to dedicate to your software environment, you're probably missing out on a lot of technology that could help you grow your business. Read this post to find out how you can get some of your wishes granted. Read More

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

Public speaking is a great way to establish your authority and generate leads. It's also a time-consuming effort. Delivering a compelling presentation is only half the work. Read this post to discover 7 ways you can keep continue to gain influence once you've left the stage Read More