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How effective is content marketing? Is it possible to develop a quality piece of content and get 1,000 clicks on it in a single day? John Bottom from Base One is trying to find out at the IDM B2B Marketing Conference in London. Read this post to find out more and how you can get involved. Read More

Wouldn’t be great if your customers’ attitudes and behaviour didn’t change. No surprises. They just stayed the same, happily buying your products or services and of course never be tempted by competitors. For this to occur you need to keep your knowledge up to date and here are the advantages Read More

While a lot has been said about the benefits of document scanning systems, not a lot has been written about the risk a company is taking if they don't do it. Read this post to discover 5 ways a document management system can reduce risk in your company Read More

What you say, and how you say it, reflects on you and your company. You don’t need to be a professional writer to improve the quality of your writing efforts. Take an extra couple minutes with all your business communication and I bet you will begin to see a difference. Read this post to discover 3 tips anyone can use. Read More

If you're using the SharePoint web content management system, make sure your pages are optimized for search engine rankings. This post discusses 9 easy things you can do to help your SEO and recommends 6 things to avoid. Read More

When I started my business, my marketing strategy was to target big companies. While they have bigger budgets and more resources, large enterprises also come with complexity that can bog a sole proprietor down. Read this post to discover 7 reasons I prefer working with small and medium-sized businesses Read More

Establishing a social media presence for your company requires a marketing strategy and consistent execution. When you are a sole proprietor, and you are the major part of your company brand, it can be easy to blur the lines between social media for business and your private life. Read this post to discover four reasons I'm not letting my guard down and joining the trend to post personal photos on Facebook Read More

A recent report from The Social Media Examiner shows small business and sold proprietors are gaining significant benefit from social media marketing activities. This post summarizes the findings. Read More

There are more readers like me than ones who are not. I know. I’ve talked to them. I’ve been talking to them about why they don’t comment. It seems that we have the same secret reasons for not leavin Read More

Leaving comments on blog posts and participating in discussions is a great way to improve your SEO. Read this post to discover another benefit to that activity. Read More