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Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Sometimes not doing anything can be the most costly decision you make. Document management without a considered strategy can end up costing your organisation a lot more than your realise. Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

The idea of a paperless office has been around a long time, much longer than global warming. Read this interesting post to find out other reasons why it makes sense to adopt a paperless office. Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

It is very tempting to just jump in,launch and starting marketing, however a little homework before you do can go a long way to help you succeed. These questions apply whether you are a new business launching your first product or service or you are a more established business wanting to expand your offerings to current customers. Read More