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Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

We've been talking a bit lately about working remotely, and collaborating over the Internet, and videoconferencing can be a big part of that. Today's guest post from Jeff Creech gives us 4 videoconferencing tips to have you looking and sounding your best during your next virtual meeting. Read More

Bloggertone is teaming up with BizSugar to bring you the Sugartone Sweet Business Blogging Contest. This contest helps give your articles extra online visibility and rewards your social networking. The Sugartone Sweet Business Blogging Contest is an opportunity for you to win prizes to help you promote your business. Read More

I've been getting a lot of invitations to connect with strangers on LinkedIn. I take the trouble to reply to these requests and politely refuse the invite. Last week I got a snide reply back accusing me of not understanding how to network. That experience informed this new blog post. Read More

Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

Your white paper introduction is one of the most important sections of your white paper. It is the "make or break" point in your paper that determines whether your reader will read the rest of the document.

This blog post will provide you with five suggestions that will enable you to create a more engaging white paper introduction that engages your target reader and leads to better value mess Read More

Many of the reviews of the popular international Media140 conference say nothing new was really said. Read this blog post to find out what one attendee heard that has her heart singing. Read More

Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service. Read More

ClickPredictions eBook contains over 100 recommended resources from top marketers including 39 of the best content marketers, B2B marketers, email marketers and social media gurus. Check page 17 for my prediction. Read More