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My piece speaks to the issue of Corporate Social Responsibility (CSR) which isn't part of the traditional marketing bag of tricks. It was a bold move but I did it knowing I might be squandering a good opportunity to be involved in an important project. Still, CSR is something I feel passionately about. Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

Yesterday I was contacted and hired by someone who had read a business article of mine. To my surprise it was an article I had written five months ago. That's when I realized that business articles are like money in the bank: they generate some interest now, but the real interest "accumulates" in the long-term when search engines get hold of them! My 10 steps to achieve profitability with a busin Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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Writing a blog post and publishing it to your website doesn't mean anyone is going to read it. This article discusses ways to improve your readership without spending any money. Read More

A lot has been written about how Twitter can help your business or what you should be doing. This post describes, in detail, how one small business owner used Twitter and the results achieved. Read More

Looking for some budget online marketing ideas? Small business owner Michelle Strassburg shares her best tips in this guest post. Read More

There are various types of virtualization from a technical standpoint, but the one discussed in this paper is known as server or full virtualization, which is the most prevalent type used for production. Read More

10 ways you can fight back against content thieves. Read More

From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More