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Making an online marketing impact can be daunting for small businesses. Their initial instinct is often to appeal to the largest audience possible online. However, optimizing local search listings can help them increase online presence with limited budget. Read More

Surprising insight from new research shows one thing is always true; you can only go so far in predicting consumer behaviour. The way shoppers are using mobile devices is proof. As more information emerges about mobile shopping habits, it’s becoming apparent retailers need to have a universal strat Read More

It has nothing about offering cheap prices. It is about strategy. Does your pricing compliment other parts of your marketing strategy? Or is there a disconnect? It is important they are in harmony to grow your business and help customers during the buying process. Read More

Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success. Read More

Your business’ start-up phase is one of the most exciting times you’ll ever experience, but it can also be one of the most frustrating. There’s nothing like building something from scratch, proving all the naysayers wrong, overcoming all your obstacles, and having something awesome to show at the e Read More

If you're using social media to advertise or promote your products, you're still bound by the same consumer laws as any store. Surprisingly, you're also responsible for claims made by fans and followers. Read More

Check out this infographic to see which social media sites are popular with men versus women. Helpful info if your target customer is gender based. Read More

When you start up a new business you're going to be facing some pretty typical challenges. One such challenge is generating sales. In those tentative first months to a year, it is especially important to keep initial customers not only coming back for more, but bringing their friends with them. Read More

Search engine optimization (SEO) is definitely a part of the conversation you have with your web team, but is SEO something you’ve ever thought about for your Facebook business page? Read More

I wrote, Customer Retention-Different Approaches, the other day.  It stimulated a lot of discussions.  One of the most interesting was with my friend Brian Read More