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Whether we’re buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can Read More

If you're an aspiring small business owner or entrepreneur, don't ignore the following 20 small business tips to boost your success. Start by developing yourself so that you can be able to develop your business. Read More

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, p Read More

By Marco Carbajo. Once you have completed all the steps necessary for your business to be lender compliant, you can begin establishing credit. But simply getting approved for vendor credit does not establish positive payment history for your business. When it comes to the best way to build credit f Read More

In a connected world, critics and competition can lob attacks faster and from more places. From this escalating, multimillion dollar presidential campaign ways to proactively protect your reputation, adapted from political tactics and big business practices. Hint: be quotable, connected and quick. Read More

Don't we all just love to hate Facebook? In this post I go over some of the ways that the Facebook experience can pose challenges to a small business' marketing efforts. Read More

We talk a lot about content.
We write about it in our blog.
We give content marketing tips to our clients.

Content is KING!

That’s great. But where does all this wonderful content come from? If you aren’t struggling with content, you probably aren’t doing content marketing right. This is ha Read More

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Read More

Knowing how many of your customers are new or repeat can be quite revealing. This is because it can highlight problems and opportunities to grow your business profitably. It also can give you insight into how your marketing strategy and tactics are performing and the time and money implications. Read More

Steve Jobs was many things. But he was an incredible entrepreneur. Here are 3 marketing lessons I've learned from him. Read More