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Oftentimes, smaller companies assume they simply can’t make the same community impact as the big boys. Here's a shining example of how they can. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

There are many laws and regulations that impact small businesses, but how do you find out which laws affect you and what you need to do to comply? Strapped for time and looking for quick answers, many of us simply turn to Google. But how do you know the information you are getting is up-to-date, ac Read More

Google AdWords is a great way to drive traffic and sales to and from your website. You have probably heard all that before, so let’s get straight to the point:

There is a multitude of AdWord agencies and consultants. It can be hard for someone not working within the digital marketing field to kn Read More

Companies may praise their employees' volunteering efforts, but money talks. Enter Dollars for Doers programs... Read More

If something is critical, make sure you own the real estate. This is a good principle to keep in mind when building a reputation, a business or whatever is important to you on the Internet. Read More

The stereotype: a big company needs PR and a tax write-off so they donate to charity. The CSR reality these days? Look at Mattel. Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More