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Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More

It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Read More

The A to Z Guide to PR Entrepreneurship, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride.

The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or established PR busines Read More

One of the things I take as ultimately valuable is the knowledge I have picked up. Knowledge is the new controlling factor in the economy. As a content marketer, the knowledge I bring to the table is what my clients want from me... Read More

Autumn Thompson shares her experience in raising an 8 year old entrepreneur and what it means to her to see her efforts as a mom begin to pay off... Read More

Who would have thought reality TV could be dispensing business tips. "Shark Tank" is a microcosm of the American dream, so marketers and entrepreneurs should tune in.

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LogicBay Corporation, a leading provider of Partner Relationship Management (PRM) solutions and the cloud-based Performance CenterTM partner portal technology, is pleased to announce Hewitt Equipment Co. has chosen their Performance Center technology as the training and development solution Read More

5 Lessons learned about shutting up while be put on forced silence. A guest post from Peace Ike. The beauty of this post is that it not only applies to us “in real life,” but it also applies to how we communicate online, and also how we communicate as businesses.

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If people don’t care what you have to say, your content marketing efforts will fail. The 4 R’s of Ridiculously Great Content can help you create content that works. Read More