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A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More

While there's been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. Read More

Drop shipping can be an excellent option when creating a startup retail business. With little or no overhead and a wide variety of products to pick from, the e-commerce owner can simply focus on marketing, making sales and passing on the orders for fulfillment. Justyn Hornor, a longtime business owner and now business consultant has a variety of p Read More

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

A new Maine law, set to go into effect September 12th, will extend this requirement to include all minors less than 18 years of age and further prohibit the use of their personal information for marketing purposes, regardless of parental consent. It goes without saying that this creates unrealistic compliance burdens for online companies who would Read More

How can we project a good, positive professional image to a prospective client? In order to do this we need to know how people judge us. We're judged several ways. Read More

Small business should work where ever possible to get its piece of the economic stimulus package. Read the attached story from the Santa Monica Mirror about a workshop held in Southern California to keep local small business aware of what's available. Economic stimulus money in the billions is circulating to fund various projects. Contact your st Read More

Does your small business really need investment? Bootstrap entrepreneur and advocate Greg Gianforte has famously stated that of all the things young startups need, money in the form of outside investment is not one of them. Too much funding at the outset of a business can keep entrepreneurs from focusing adequately on getting customers and bringin Read More

Could health reform control costs for small businesses and expand choices for workers at the same time? Utah is about to find out. In response to a sharp drop in the number of employers that offer health benefits, the state is launching an innovative insurance exchange to free businesses from unpredictable premium hikes that make coverage unafford Read More