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A Beginner’s Guide to Influencer Marketing

The best way to sell your products is to have trust and reach, in other words, the support of an influencer marketing to your audience on your behalf.

Clearly, asking a Kardashian to promote your product will be difficult unless you happen to sell de Read More

Are you trying to incorporate the full power of Instagram into your marketing campaign, but aren’t sure how to create posts that stand out? Creating high quality posts should be a unique and creative process, but as you’ll learn in this article there is a method to the madness. Try to implement as Read More

Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less informal as a general Read More

How has Google's treatment of SEO keywords evolved, and where do we stand in 2017? Brad Shorr of Straight North joins us to share his insights. Read More

Everything old is new again, and such is the case with pixel art. That two-dimensional, deliberately low-res style associated with 8- and 16-bit video games has found a second life among retro enthusiasts, independent game developers, and graphic designers. We look at some of the best open-source a Read More

How we talk about data has changed to include terms such as “fog analytics,” “edge analytics,” and the “four Vs.” As data collection and data storage become more automated, the daily tasks we undertake to run our businesses more efficiently have become more automated as well. Data can help... Read More

So how can you utilise the free Google Analytics data that is so readily available, for driving more and more leads to your business through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, th Read More

If you are a small business person using iCloud or any Apple device like an iPhone or Macbook for business purposes, beware an aggressive new scam is out to get you. The Better Business Bureau (BBB) is warning of a new scam targeting iCloud users across the United States and Canada. Read More

Entrepreneurship is not just the province of the twenty-somethings. When it comes to creating new businesses, it's the "old dogs" who are leading the pack.
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On Aug. 15, at 2 p.m. EDT, join Small Business Trends founder and CEO Anita Campbell (@smallbiztrends), small business branding and technology expert Ramon Ray (@ramonray) and bestselling author, small business columnist and speaker Steve Strauss (@SteveStrauss). The chat will be moderated by Jon G Read More