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In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopter Read More

If you’re self-employed and trying to boost your retirement savings, Solo 401(k) plans are a potential option. For an owner-only business, it presents an option for ensuring your savings are sufficient to fund your retirement years. Is a Solo 401(k) is right for you? Here are four reasons it’s wort Read More

Recently, Venngage interviewed over 300 online marketers to collect data on visual marketing strategies and try to predict trends in the upcoming year. Stock photos and infographics were used most often, but other multimedia like charts and videos also performed well. If you're interested in boosti Read More

Looking to create more valuable content on your website? Learn how to write more quality content consistently. Read More

Profit—both achieving it and understanding it—should be easy, but one look at your profit and loss statement can leave you swimming in a sea of profit confusion.

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Influencer marketing continues to be an effective marketing tactic, but celebrity influencers can be very expensive. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Here's the WHY and the HOW. Read More

Most smart entrepreneurs and business owners have small budgets when starting their new business. When it comes to branding the business, however, pricing can be all over the place. Good logo design does not have to cost thousands or tens of thousands of dollars. Learn more... Read More

If you need help getting more things done at work, head inside for a detailed list of 5 of the best office productivity software options on the market. Read More

Process documentation software shouldn't be complicated - here's how to use Process Street with Office 365 to create consistently effective business processes.

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