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When I saw FOREM’s founder Joel Burslem on the Real Estate Connect NYC agenda, I knew it was a “must see” session. Joel gave a fantastic presentation on email marketing entitled “Email is not dead – The un-sexy but massively powerful tool marketers and communicators must master.” I agree that email Read More

You may not know it, but your sales manager knows when you are working and when you aren’t. And, she doesn’t need to look at your activity reports. Read More

The Art of Compelling Subject Lines | Blog If you are just getting started with email marketing the subject line of your messages is one of the most important elements when it comes to creating email messages that work. Read More

Anyone who is part of the world’s rat race dreams of owning his own business. After all, working 9-5 for your entire life does not sound exciting at all. Also, being your own boss is a great thing since you do not have to report to anyone and no one is keeping a check on you and your work 24/7. So, Read More

There was an interesting article in the New York Times about First Quality Music, which is owned by the Sullivan family and manufactures banjos, guitars, parts and accessories in Louisville, Kentucky. The company was having financial problems that had been intensified by the recent recession. One o Read More

Money is the Root of all evil is perhaps the most touted of the money myths, and it is, in my opinion, the single most self defeating thing one can say with regards to their own potential. Read More

If you run a small business and are using social media sites like Facebook and Twitter, the main goal here is to maximize content sharing. This is what the viral effect of social media is all about. Here’s a list of tips to increase your chances of retweets and shares. Read More

So you notice traffic drop being tracking your website’s statistics via Google Analytics or another monitoring service! How to deal with sudden drop in traffic? Read More

Service is one of the best and most effective tools in your competitive arsenal. Don't underestimate its importance. Instead, suit up, get out there and kick some competitive butt. Read More

The person in your company who has the initial contact with your customers has the power to delight or disappoint them. And the way your customer is treated when they first contact you, whether it's by phone, email or in person, will determine whether they stick around to hear your sales pitch or h Read More