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Before the recession, you may have never thought of partnering but then-shift happens-the winds of change have forced you to rethink the way you do business. These challenges are causing you to analyze, strategize and improvise. You're asking key questions like, "how can I cut costs, increase profi Read More

Can an intangible like a company’s culture make a difference in your business? That is a tough question. After all what is culture? And can it impact your bottom line? Read More

Investors and lenders want to buy into your plans but the truth is that most plans are too long, too complicated and they are not written with the target audience in mind. There are three key things to bear in mind before you start: Read More

Sales managers want to “fix” or fire underperforming salespeople. Neither approach is the right first step to improving your team’s performance. Read More

Sales managers spend a lot of time talking about metrics.  They measure everything--some good, some over measured, but some micromanaged.  There's a lot of Read More

These are 5 important tips for marketers that you can apply to your marketing emails, sales letters, and landing pages.

Is the classic sales letter formula dead? Find out what works and what doesn't and how to attract attention and build credible customer relationships. Read More

For those of you looking for startup ideas that are hot today and recession proof, consider anything to do with saving energy, sustaining the environment, or solutions to the global warming problem. These are especially good for Gen-Y (millennials) who have the passion, or every Gen-Y “wanna-be” (o Read More

Forbes just released its annual list of the world's most powerful women. At the top is Michelle Obama, but there are some surprises too... like Lady Gaga at #7, beating out people like Sarah Palin and Nancy Pelosi. Fishbowl NY points out the 18 media and publishing women who made the list, saying, Read More

Four key ingredients to attract readers (paying customers) to your business blog!

Great ways to use images, multi-media, quotes, comic strips, video and advice...in addition to great content...to transform your business blog from boring to AWESOME! Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More