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Managing and processing your leads outside your CRM before they are uploaded there. The objective is simple. If you have only good data go into your CRM, you have a cleaner and stronger CRM to work with. Read More

It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th Read More

Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More

Trend Micro's consumer security product manager has recommend people not to buy antivirus products, including his own. But there is a method to his madness, he assures. David Peterson, consumer segment director for Trend Micro's ANZ business, said only a handful of the top 10 security threats these days are viruses, with downloaders, Trojans, k Read More

One of the reasons that you're creating a website to promote your business or other personal interest is to get the word out to an international audience. To do that properly there are more than a few things you'll need to consider and one of these things is design. Read More

If you read my previous post, you know I'm pretty angry right now. I don't like seeing good people get lousy service, especially when it hurts the future of their business. So I've channeled that anger into a list of things that any competent internet mar Read More

“What is the best way to get Search Engine Traffic to Your Blog?” You can see that Search Engine Traffic is not the biggest source of traffic (social media takes that award) but it is significant considering the site gets over a million visits a month. Read More

I promised a follow up on my tutorial on using Wordpress as CMS, where I would put together some conclusions. While these tips are not rocket surgery by any means, I just thought it would be nice to have some closure on that three part tutorial. So here goes: Read More