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When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people. Though people in this segment of approximately 25.4 million mirror the typical American adult in terms of average age (45.4) and have only a 4% higher annual inc Read More

In the typical growth path of a small business, certain functions, like information technology, end up getting handled part-time by the owner as the business grows. Many business owners don't have the technology background to know what they may be missing out on. How do you convince the business owner that it's time to bring in profession Read More

Thoughts on customer engagement and a link to a useful video. Read More

Tips for salespeople to leverage the internet and blogs to sell more. Read More

Top entrepreneur news articles/new startup companies from Club E Network. Includes a new startup technology fund in the U.K., Y Combinator founder Paul Graham on Venture Capital's role in a down economy, and a new innovative startup called Tokbox that is making video chat and video mail very simple. Read More

Today I provide a report card on one of the largest trade associations in the food sector. These surveys provide tips and suggestions for how to utilize trade associations when researching an industry. Read More

Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion. Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Read More

Let me guess. You've read about inbound marketing, you know that blogging and creating content like videos and webinars is the most effective way to get ranked in search engines and drive and sales. There's just one catch: You're not a "content expert." Here's some advice: Stop worrying. If you're good at your job, you'll be great at creat Read More

I was reading Darren Rowse's post, What I Learned at Search Engine Bootcamp, and it reminded me about something that we haven't talked about here: search is part of social media. Only, it's the part that most people who embrace social media don't talk much about. Search Engine Optimization is one thing. Search Engine Marketing is another. Read More

A slow economy is a difficult time for business and no salesperson welcomes it. As total business volume slumps, triggering apprehension of deeper recession and pessimism and uncertainty can prevail. However, it is an inevitable part of the economic cycle and businesses should learn to cope with it and salespeople should develop a strategy to surv Read More