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Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: LinkedIn, Facebook, Twitter, FriendFeed, Bebo etc. Read More

Read one of the Sugartone award winning articles from Biz Money Matters that received 32 votes on the B2B social media site BizSugar titled 'Timely FREE Advice for Biz Owners: DO IT!' here .... Read More

Clip from Great Day St. Louis on why you should start a blog. A couple of easy-to-get-started tips plus a discussion on a better name for blogging. Read More

Wikis have become very popular nowadays and are being used by people firstly for sharing knowledge and expertise on a topic with others. In a nutshell wiki structure allows one to create a webpage which can be accessed and modified easily by everyone. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Wow! Dozens of business articles were submitted for the Sugartone Sweet Business Blogging contest and there were literally hundreds of votes and comments, both here on Bloggertone and also on BizSugar. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More