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Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving. Read More

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple.

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Four myths about online reputation management are explored. This exciting articles sets the story straight regarding 4 things most people think are true about ORM but are actually false, and explains what's fact and what's fiction in the online reputation management industry. Topics covered inclu Read More

Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. What does your digital footprint say about you? Read More

With over a billion active sites on the internet and more than half of the world’s population now having access to the internet, it’s now more important than ever to have a great first impression online. When someone wants to learn more about a business, brand, product or how to do something… what Read More

These people had managed to lead me down their sales funnel and without my independent research, who knows what I would have done. Over the years, I’ve gone back to this incident again and again thinking about why this and other phishing emails are effective and what I, as a marketer could learn.
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If you have been even remotely active online in the last few months, you wouldn’t have missed the ‘video’ wave that is sweeping through the internet.

Whether it’s your online community, water-cooler conversations, or Facebook posts, everyone wants a slice of the video marketing action, and build Read More

If you are blogging, building an email list is as basic as breathing. Not everyone will be able to build a huge email list that makes money. You may never know what list building mistakes you are making while growing your email list. Building and growing an email list takes a lot of time and money. Read More

Quora is actually a great forum to help you indirectly promote your site. There are a lot of people on their with different queries as it relates to any form of marketing, and you can actually plug-in your own brand with a link. Read More

If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Read More