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Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most experienced people, they will get exceptional performance. They forget that top performance is a two-way street, requiring comparable initiative and responsi Read More

This week, you don’t even have to leave your office to get great small business expertise and advice. But if you’re looking for a little work/business getaway, a trip to San Francisco could only be a month away.
On March 8, Small Business Trends and Biz2Credit will be hosting an online webinar. In Read More

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

Are you looking for an entry level marketing job?
Maybe you’re close to finishing university and starting to look at the current job market or you’re switching careers and want to get into marketing. In either case, you probably know by now that the competition for marketing jobs is fierce. Read More

One of the core aspects of a successful organization is having spot-on marketing to drive a healthy ROI. Sales and marketing have a complex relationship that complement each other, with a common thread binding them: the sales funnel. Read More

Do you know the key success factors when pitching to employees, customers, partners or investors? This Conversations on Communications podcast will be helpful to you when pitching a variety of audiences and for a variety of purposes. Read More

This post circles around certain principles that will give business owners a clear picture of how they can attain success in modern business. Read More

Building a successful online business can seem like a pretty tall order at times. After all, you’re not only its Chief Executive Officer. You’re in charge of marketing, content development, business development, research, promotional strategies… to name but a few!

In other words, as a solopreneu Read More

Did you know that adding a customer testimonial to your homepage can boost your sales by 34%? And putting the right one in the right place is even more valuable. In the first part of this series we're looking at the different types of testimonials and when to use them to improve your bottom line. Read More

You might still be on the fence about social selling and whether it is right for your business. You keep hearing great things. You hear that your business will benefit from it, that it will set your business apart in the current digital era. Read More