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User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter.

Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via Read More

The online marketing changes rapidly these days. Today consumers are influenced by other consumer’s reviews; are persuaded by pictures, over and above old school advertising, and are marketed to through user-generated content.

Creating a great product is important, but not enough. You have to bu Read More

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In 2016, many online publications are struggling with revenues.

The cash-flow bottleneck comes as a result of “content shock,” whereby audiences are constantly barraged with media, shortening our attention spans and raising our standards in terms of what captures and holds our focus.

Of cour Read More

In this post I share lessons I have learned in the past 11 years as an Internet marketer and professional blogger.

Caution: This is a very long post (6,000+ words).

What’s covered in this article?

- Statistics and analysis of bloggers’ income
- Basic guide on how to start a self-hosted bl Read More

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

Small business owners may look at data about marketing budgets and be discouraged by how little they have to spend in comparison. Chances are, they're comparing themselves to much larger companies—apples to oranges. This online marketing trends report was compiled from a survey of marketing agencie Read More